Large Inflows Catapult the Social Sentiment in the ARKK Stocktwits Community

Why is Social Sentiment Important? and Where Can You Track it?

As we have seen over the past couple of years, there were a good handful of "Social Sentiment Stocks" like GME and AMC that skyrocketed based almost solely off of social sentiment. As a result of this, many people have started to pay attention to the social sentiment behind stocks.

Out of the several ARK Innovation ETF (ARKK) stock discussion available to for investors to share their opinions and discuss their favourite stocks, there are 2 stock discussion forums that influence ARKK's social sentiment more than any others. These 2 stock discussion forums include ARKK Stocktwits and ARKK Twitter.

The Utradea Social Sentiment Dashboard allows you to track real-time trends and insights for ARK Innovation ETF discussions and ARK Innovation ETF conversations.

ARKK Stocktwits Sentiment Up Across the Board

Here are the latest analytics from the ARKK Stocktwits forum (over the last 24hrs):

• 137 Posts (up 242.5% day over day)
• 182 Likes (up 213.79% day over day)
• 617.38k Impressions (up 297.54% day over day)

The social sentiment in the ARKK Stocktwits community is up over 200% over all 3 measures of their social sentiment, which is unusual, especially for an ETF, so why might thiss be? Over the past 24 hours, the news has broken that Cathy Wood's "ARKK Innovation" fund has had the largest inflow of cash from investors that they have had over the past year. This is positive news for the ARKK stock as it seems as though the market is starting to believe and predict that Cathy's fund will recover, meaning they are also betting on growth-stocks to recover (as ARKK is primarily made up of growth stocks).

ARKK Twitter Sentiment Mixed

Here are the latest analytics from the ARKK Twitter communiy (over the last 24hrs):

• 517 Tweets (up 78.28% day over day)
• 31,358 Likes (down -65.89% day over day)
• 4.66M Impressions (up 26.71% day over day)

Overall, the sentiment in the ARKK Twitter community is not up across the board (as their likes are down), however likes are the least important metric of socail sentiment so we can live with that. Furthermore, the growth in the posting volume and impressions in the ARKK Twitter community is much smaller than the growth experineced by the ARKK Stocktwits community . This is bad to see as the ARKK Twitter community is about 4-5x larger. Lastly, the ARKK Twitter Impressions trump the ARKK Stocktwits impressions by a multiple between 7-8x, this is due to the amount of large accounts that are posting about ARKK on Tiwtter (which we will explore next).

ARKK Twitter Accounts that Influence Social Sentiment

Here is a count of “whale” accounts that are acitve on ARKK Twitter (over the past 72 hrs):

• 73 somewhat large Twitter accounts 10,000+ followers,
• 7 large Twitter accounts with 100k+ followers
• 1 very large accounts with 500k+ followers

Overall, there are a large number of whale accounts that are posting about the ARKK stock, which is helping the ARKK Twitter community garner so many impressions. These impressions are important as it helps with stock recognition and awareness.

Final Thoughts: ARKK Forums and Discussion Boards

Overall, investors are very active on the ARKK Stocktwits and ARKK Twitter Forum. Being able to quickly gain insights into a stocks social sentiment has proven to be beneficial for modern investors. We suggest getting familiar with the Utradea Social Sentiment Dashboard, as it is a quick way to stay up-to date with social sentiment across a wide variety of stocks.