Retail Investors Eye UPST After 14% Run

Why is Social Sentiment Important?

Over the past year "Social Sentiment Stocks" like GME and AMC have skyrocketed based on their social sentiments. As a result of this, more investors have been paying attention to the social sentiment of stocks that they are considering investing in.

Out of the several Upstart holdings, inc. (UPST) discussions for investors to share their opinions in, there are 2 that influence UPST's social sentiment more than others. These 2 forums include UPST Stocktwits and UPST Twitter.

UPST Stocktwits Sentiment Mixed

• 263 Posts (up 28.29% day over day)
• 282 Likes (up 47.64% day over day)
• 411.37k Impressions (down -16.52% day over day)

Overall, it is nice to see that the posting volumes in the UPST Stoctwits community have increased. However, the decrease in UPST's impressions offsets this increase in posting volume. Furthermore, the large increase in likes is not very relevant as it is the least influential measure of a stock's social sentiment. Let's move on to UPST's Twitter to see if they have experienced any meaningful changes to their social sentiment.

Sentiment in the UPST Twitter Community Increases Greatly.

• 538 Tweets (up 75.82% day over day)
• 5,789 Likes (up 205.33% day over day)
• 4.24M Impressions (up 303.56% day over day)

As you can see the sentiment in the UPST Twitter community is up across the board with large increases in both their posting volumes and impressions (the 2 most important metrics). This is great to see especially due to the fact that the UPST Twitter community is much larger than the UPST Stocktwits community.

As you might have already noticed, the UPST Twitter community fetches 10x while only having 2x the posting volume when compared to the UPST Stocktwits community. This is due to the disproportionate amount of large accounts that post about the UPST stock on Twitter, which we will examine in the next section.

UPST Twitter Accounts that Influence Social Sentiment

Here is a count of “whale” accounts that are active on UPST Twitter (over the past 72 hrs):

• 69 somewhat large Twitter accounts with 10,000+ followers,
• 8 large Twitter accounts with 100k+ followers
• 2 very large accounts with 500k+ followers

These large accounts keep people interested in the UPST stock, as well as help gain name recognition for the UPST stock. Some of these large accounts have been posting about the UPST stock due to the 14% increase in their stock price.