Reuters Tweet has Influenced PTON Sentiment on Twitter

Learn more about the sentiment behind the PTON stock in the PTON Stocktwits and PTON Twitter communities

Reuters Tweet has Influenced PTON Sentiment on Twitter

Jul 12, 2022 - Jack Dalton

8:25 AM


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Why is Social Sentiment Important? and Where Can You Track it?

As we have seen over the past couple of years, there were a good handful of "Social Sentiment Stocks" like GME and AMC that skyrocketed based almost solely off of social sentiment. As a result of this, many people have started to pay attention to the social sentiment behind stocks.

Out of the several Peloton Interactive, Inc. (PTON) stock discussion available to for investors to share their opinions and discuss their favourite stocks, there are 2 stock discussion forums that influence PTON's social sentiment more than any others. These 2 stock discussion forums include PTON Stocktwits and PTON Twitter.

The Utradea Social Sentiment Dashboard allows you to track real-time trends and insights for Peloton Interactive, Inc. discussions and Peloton Interactive, Inc. conversations.

PTON Stocktwits Sentiment Explodes

Here are the latest analytics from the PTON Stocktwits forum (over the last 24hrs):

  • 577 Posts (up 3,506% day over day)
  • 533 Likes (up 2,438% day over day)
  • 427.43k Impressions (up 532.79% day over day)

Earlier today Peloton announced that they would be outsourcing their manufacturing to Taiwan. This news has excited investors, which has been reflected in their share price as the PTON stock is currently up over 5% in premarket trading. Furthermore, in yesterday's trading session, PTON was down 12%. Over the past 24 hours, there has been a lot for the PTON Stocktwits community to talk about, which is why we have seen such a drastic increase in their social sentiment metrics.

PTON Twitter Impressions Through the Roof

Here are the latest analytics from the PTON Twitter community (over the last 24hrs):

  • 305 Tweets (up 475.47% day over day)
  • 11,018 Likes (up 2,762% day over day)
  • 3.58M Impressions (up 2,163% day over day)

Overall, the PTON Twitter community is up in a very similar manner to that of the PTON Stocktwits community, and this move had been based on the same news, premarket trading, and the poor PTON stock performance from yesterday. However, you might have noticed that the PTON Twitter community has only 60% of the posting volume that the PTON Stocktwits does, but somehow manages to pull in about 10x the impressions than that of the PTON StockTwits community. You might be wondering "why this is the case?" It is a great question that will be answered in the next section.

PTON Twitter Accounts that Influence Social Sentiment

Here is a count of “whale” accounts that are active on PTON Twitter (over the past 72 hrs):

  • 50 somewhat large Twitter accounts with 10,000+ followers,
  • 8 large Twitter accounts with 100k+ followers
  • 2 very large accounts with 500k+ followers

There are a wide variety of "large" Twitter accounts that have been posting about the PTON stock on Twitter over the past 72 hours. These large accounts are able to bring in a very large number of viewers/impressions with just 1 tweet and are the reason why the PTON Twitter community can garner 10x the impressions with 60% of the posting volume.

Don't just take this from me... Reuters just Tweeted this about the PTON stock. The Reuters twitter page has 25M+ followers and is able to garner far more impressions than the entire PTON Stocktwits community with just one post (as opposed to 577 posts).

Final Thoughts: PTON Forums and Discussion Boards

Overall, investors are very active on the PTON Stocktwits and PTON Twitter Forum. Being able to quickly gain insights into a stock's social sentiment has proven to be beneficial for modern investors. We suggest getting familiar with the Utradea Social Sentiment Dashboard, as it is a quick way to stay up-to-date with social sentiment across a wide variety of stocks.