Why are SPCE Twitter Impressions are Taking Off?

Why is Social Sentiment Important? and Where Can You Track it?

As we have seen over the past couple of years, there were a good handful of "Social Sentiment Stocks" like GME and AMC that skyrocketed based almost solely off of social sentiment. As a result of this, many people have started to pay attention to the social sentiment behind stocks.

Out of the several Virgin Galactic Holdings, Inc. (SPCE) stock discussion available to for investors to share their opinions and discuss their favourite stocks, there are 2 stock discussion forums that influence SPCE's social sentiment more than any others. These 2 stock discussion forums include SPCE Stocktwits and SPCE Twitter.

The Utradea Social Sentiment Dashboard allows you to track real-time trends and insights for Virgin Galactic Holdings, Inc. discussions and Virgin Galactic Holdings, Inc. conversations.

SPCE Stocktwits Sentiment Down Across the Board

Here are the latest analytics from the SPCE Stocktwits forum (over the last 24hrs):

• 45 Posts (down -28.57% day over day)
• 69 Likes (down -48.89% day over day)
• 75,094 Impressions (down -9.13% day over day)

Overall, SPCE social sentiment seems to be dwindling in the SPCE Stocktwits community. However, despite some large decreases i both posts and likes, the fact that SPCE impressions have remained relativelly similar is a good sign. This is due to the fact that impressions are a very important measure of a stocks sentiment as it is essentially "marketing" the stock.

SPCE StockTwits Highlight

The SPCE Stocktwits forum is one of the most followed with over 137,000 followers. The average daily message volume for the SPCE Stocktwits community is 45 posts per day. However, when there is a major event (and hype) the message volume usually quadruples.

Significant Uptick in SPCE Twitter Impressions

Here are the latest analytics from the SPCE Twitter community (over the last 24hrs):

• 79 Tweets (down -12.22% day over day)
• 458 Likes (down -46.99% day over day)
• 396.68k Impressions (up 87.54% day over day)

At first glance it may seem as thought the SPCE Twitter sentiment is diminishing as well. However, you would quickly recognize that the SPCE impressions on Twitter have actually increased by over 87%. This is great news as impressions are one of the most important metrics for social sentiment, and the fact that they have experienced this growth is awesome. Furthermore, the SPCE Twitter Community generates 5x the impressions that the SPCE Stocktwits community does so it is a better proxy for social sentiment (and is currently performing better from a social sentiment standpoint). I believe that this increase in SPCE Twitter sentiment was due to their 6% spike in their stock price earlier this morning.

SPCE Twitter Accounts that Influence Social Sentiment

Here is a count of “whale” accounts that are acitve on SPCE Twitter (over the past 72 hrs):

• 7 somewhat large Twitter accounts 10,000+ followers,
• 1 large Twitter accounts with 100k+ followers

These "whale" accounts are influential for SPCE's social sentiment as these accounts are drawing in the majority of impressions that come from the SPCE Twitter community. In ordere to maintain this sentiment, these "whale" accounts need to keep posting about SPCE, and more whale accounts need to post about SPCE on Twitter to further increase their sentiment.

Final Thoughts: SPCE Forums and Discussion Boards

Overall, investors are very active on the SPCE Stocktwits and SPCE Twitter Forum. Being able to quickly gain insights into a stocks social sentiment has proven to be beneficial for modern investors. We suggest getting familiar with the Utradea Social Sentiment Dashboard, as it is a quick way to stay up-to date with social sentiment across a wide variety of stocks.