Under the current worldwide pandemic, apple's profile thrived. With everything being online, the demand for Apple products increased like never before. In fact, Mac revenue jumped 29% in 2020 Q4 compared to the same quarter one year ago. Quoting Cook, CEO of Apple, "The September quarter was the all-time high for Mac in the history of the company, and not by a little bit--by $1.6 billion. And so it was a substantial difference". A similar effect is happening to the iPads line as remote learning continues to push for hard paper alternatives. Revenue increased 46% from quarter to quarter. On the other hand, it seems like many users held off buying the previous iPhone waiting for the 5G feature on the new iPhone 12, which only means that revenue will be exceptional for the iPhone product line. According to Bloomberg, Amazon, Apple, and Microsoft accounted for about half of the S&P 500 index gains in 2020. That being said, Apple's potential growth is bound to continue doing well over the next year, as the pandemic slowly vanishes away.