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Dec 10, 2021
[11 min Read]
Let me start off with, this company that connects people who want food, to people who will get it for them have a $54 BILLION MARKET CAP. Let that sink in for a minute....
DoorDash is highly overvalued. Has many issues. Not well baked company. Tech is poor. Their dasher churn is high. There is constant need for customer support for dashers when things should be automated. The only thing they have is market share. If someone develops something better, they will disappear. I'm currently not holding any positions but I'm about to place as many puts on $DASH as possible. Will update when I do.
MAY 20, 2022 $100p. That is my position. Will roll it further out if need be.
Now, when Wendys isn't making enough and the dumpster is out of clients, your next move is Uber or Doordash. Because I drive an old pile of shit cause my RH account is more up and down than a stripper, Doordash was my only option.
I decided to do DoorDash to make some extra cash (for more OTM calls), my RH account was recently blown up (cause I'm really smaert), and my clients are slow to pay.
I have a friend that does it as well and he makes good money with his main job but wanted an extra gig to pull in some cash so I learned all the tricks and tips from him since he did it for over a year now.
Alright so we got all that BS off the table now here is my experience as well as talking to other "Dashers" online and in person to make sure this isn't just me.
There are expected things like, poor GPS mapping to new developments, and glitches that come up and I write those off. Tech can only go so far. If you can't look at addresses in a neighborhood and figure it out or call the customer, you're just dumb.
My deliveries generally went okay. I even delivered to a strip club a couple times. So the perks to the job are there. Very perky and some not so much.
Here is what I saw when they didn't go well:
The simple task of adding a button in DoorDash that would say, has this been picked up? Dasher hit's yes, the restaurant confirms with a popup on their screen, and no customer service needs to be involved. Dasher gets half pay and moves on to the next task. How simple.
Or maybe prevent the picking up issue or closing out issue in the first place. But ya know burning cash is fun.
Better task management. Say I get an order for Walgreens. I go there and pick stuff up, then I get an order for Taco Bell while I'm at Walgreens. Logic would say, pick up the Walgreens, then go to Taco Bell and pick that up. THEN deliver Taco bell first, then Walgreens. Why? Unless Walgreens has something like hot food, which they don't, then the food should take priority. This is why when you order DoorDash and you get cold food, there is a good chance the dasher sucks but also a good chance that an order from some place else took priority over yours. First come, first serve.
Rating customers. Dashers have a rating and if you want to stay a dasher, you need to perform. Problem is, some customers suck. Now, I expect people to suck, cause most people do. That doesn't bother me. What does is the same people like to order food with no tip. You'll say, "just decline those orders." True, you can. But the the problem is all the other dashers might not decline it and it keeps the delivery fee way lower than it should be but also allows customers to do whatever they want in a sense. There is no repercussions. Dashers cannot set a poor delivery rating of the customer. Or a big one, and this goes to the next point, difficult to deliver to houses. This could be resorts, large homes in the country, or special delivery requests not specified in the app but they have it when you get there. More on this in the #6 point.
The task assignment request window is truly designed to screw dashers. The window shows a small window where you're going. Best thing you can go off of is the mileage, which helps. But lets say you don't want to deliver to certain areas because you know they suck to deliver to, well you can't really see that. You an but it's tiny. In a perfect world, you'd see a large map of your traveling area, customer address, pickup location, and any special requests. The amount of times this screwed me is beyond me.
Walmart orders. Yeah, would recommend to say no to these. They generally suck and have the least amount of pay. Unless they bulk up the orders, so you pickup order for 10 customers. That's not terrible. Problem is, the app bulks them together and doesn't really give two shits if it makes sense distance wise or not. I did one the other night. Was supposedly 30 miles round trip. I probably did 40-50 miles. Minor. But the places it bulked the orders to was illogical. I was all over.
Also with Walmart orders, you have to scan the package when you get it. Then when you get to the customer, you have to scan the package, again. And send a text or call to the customer. And take a photo of the delivery location. And leave a note... cause why the f not? It's a lot of wasted time. I'm sure it was per Walmart requirements but it's such a hassle it's not even worth doing it. Takes an extra few minutes, multiply that times multiple orders and it's a massive time suck. Even if I write, "package at door" for the text and the message, I still lose at least a minute that would otherwise be in and out. Should just be, scan package at pickup, at drop off, and a photo of the delivery location. THAT'S IT.
Sad part is, this is fairly common with Walmart orders. Not for just me but others. Which is another reason to stay away from Walmart orders. But even food orders, if you don't put in these special requests, dashers get screwed and then end up just putting your stuff where ever. Not a shock there is dasher churn, and I would bet its on issues like this. This goes back to a customer rating system. If Dashers saw this, they'd decline these orders, and the customer would have to pay more. Which is only fair. Shit Fedex/UPS/USPS should charge more for these places too if they could.
Houses in the country, with driveways that are longer than most city blocks... this more of a rant on this one. I live in the country. My house has a turn around in the driveway, it's not terribly long. Why, cause I have to plow that shit and I don't have all day to f around with that. Also why do I need a massively long driveway? The amount of country houses with driveways that zig zag that could just... I don't know... go straight to the friggin house, is beyond me. It's such a waste of everything. Sorry my logical brain breaks when I see this stuff. It's less of a $DASH issue but still an issue.
Resorts. How I hate them. Some let you go to the customers room. Some don't. Some won't let you past the gate. Customers complain, "why can't you come to me?" Cause security won't let me. If you want to waste a lot of time, resorts will be your best friend. I stay far away from them. This is a challenge but DoorDash needs to work with resorts to improve this. Either set it up to drop off at the lobbys by default or with security. Or charge more for specific spots with the additional wait time. I don't know for sure. It's a hell of a hassle though. 10/10 would not recommend resorts.
Why is the last two a DoorDash issue? The longer it takes for Dashers to handle deliveries, the longer it takes to get more out. With high dasher churn rates, there are only so many around to move the orders. If dashers don't get the additional pay to deal with the hassle, they won't deliver there or they will quit. Leading to more churn. Leading to increased delivery costs.
One last thing on the country stuff, Delivering outside the delivery area is bogus. Shouldn't even be possible. Yet it is some how.
Now you'll say, "but dude, this is pretty much your experience and other's you've talked to. This doesn't mean much."
I would normally agree. Here is the hang up. We know DoorDash is burning cash before I even started doing this. If you don't, go read the financials.
Some, if not many, would say at an unsustainable rate. 10Ks and all the financial data in the world is one thing, but as I learned from many great people in my life, you gotta get in the trenches to really know what is going on. I believe Jack Welch was big on this (CEO of GE when it was really good, for those of you who don't know.) I got in the trenches. DoorDash in my opinion isn't far from a shitshow. Which would be fine if it was a startup, not publicly traded, with only a few years under it's belt. But none of that is the case here. They should have these issues figured out by now. They should not be burning as much cash. Yet here we are.
I can post all the financial data in the world but all the Bulls will say, "Nah, you're wrong." So it's not worth it. I call myself a bull, I don't like betting against things cause you normally lose. This is long game, puts all day for me. LEAP puts. I do not see DoorDash sustaining this level of market share, cap, or anything long term. Their Dashpass is not a method to sustain things. Just a crutch that eventually customers will walk away from as their isn't enough incentive to keep giving them $9.99 a month unless you get food everyday. Amazon Prime makes sense for all the things you get. And I don't even have Amazon Prime or shares.
Arguments to them branching out and becoming more of an Ecommerce platform is just dumb. They barely have this area of things under control. It's like Shopify saying they are gonna branch out in to DoorDash's terrority. Shopify is great, but they have no business in the food delivery business. Or on-demand courier, however you see DoorDash.
Seriously, UberEats, hit me up, I'll build a team to dominate DoorDash in a year or less. It's not hard to see DoorDash's flaws here. And unless they fix them soon, competition can and will take their market share.
Best thing I can say to anyone ordering on Doordash. Unless you like cold food, then ignore this.
I'll probably stop doing DoorDash soon. It was a good experiment to see how it works and the flaws. Cash wasn't terrible once I figured out what to avoid and be the most profitable possible.
Not to mention all the other things I learned, how badly short staffed everything is. How many companies say they are paying more but many of the franchise locations are not (no wonder you can't get anyone at Mcdonald's for $11/hr when the place across the street is paying $15 for the same job.) Still plenty of places paying more but can't find the workers.
How the food is made... ya I won't ever eat fast food again.
Talking to the people and understanding their lives and issues. Whether it was other DoorDashers in the field or online, or those making the food. Best question I got from a manager at one of the restaurants, "Dude, is what you're doing even profitable?" I answered reasonably but afterwards I was thinking... nah I do this for charity. It is profitable, but it is hit or miss. Some nights are awesome. Some are terrible. Many of the issue nights were related to the app being trash. Overall it's not the worst. There again though, at $54 billion market cap, I shouldn't have these app issues.
Seeing the common customers, there tends to be a demographic that are the main users of DoorDash, at least in all the discussions I've had with others on it and from what I've seen.
The most interesting to me is the nightly switch between the top places to pick up. One night Taco bell, then Mcdonalds, then KFC. Was like everyone was programmed to order from one place or the other. I'm sure incentives played into it from DoorDash or some ad campaign.
I haven't made my positions yet in DoorDash ($DASH) but I will this week. Planning on Leaps. Nothing but a PUTs position. Will update at the top what my positions are when the time comes.
Last... I'm not an investment advisor. Just some guy that did DoorDash for awhile and doesn't believe the company is worth what it is. Do your own research. This isn't advice.