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Aug 31, 2021
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This is not Financial Advice and I am not a Financial Advisor. Do your own DD. $DKNG
If you previously saw there was a similar DD posted two weeks ago on $AMZN and $AFRM partnering. TLDR: The url amazon.com/affirm redirected you to a link that insinuated an agreement.
Now ESPN and Draftkings already have a history together with a deal from 2020. See link for detail on this. https://www.draftkings.com/about/news/2020/09/draftkings-and-espn-enter-into-co-exclusive-content-integration-agreement/?wpsrc=Organic%20Search&wpaffn=Google&wpkw=https%3A%2F%2Fwww.draftkings.com%2Fabout%2Fnews%2F2020%2F09%2Fdraftkings-and-espn-enter-into-co-exclusive-content-integration-agreement%2F&wpcn=about&wpscn=news%2F2020%2F09%2Fdraftkings-and-espn-enter-into-co-exclusive-content-integration-agreement%2F
This 3b deal was rumored last Friday. TLDR: "On offer is the right for a suitor to use the ESPN name for branding purposes and potentially rename its sportsbook after the leading sports TV network in the U.S., the people said. A deal could come with an exclusive marketing commitment that would require the sports-betting firm to spend a certain amount of money advertising on ESPN's platforms, one of the people said." https://www.wsj.com/articles/espn-explores-sports-betting-deal-worth-at-least-3-billion-11630089962 Yes, this would have massive implications on revenue growth for $DKNG.
Now, as of today, if you search draftkings.com/espn it takes you to a legitimate page. Will this be the same clue before the official announcement as $AFRM? I don't know. But I'm willing to gamble on it.