Beyond Meat is a company that sells plant based foods to consumers. Plant based foods are a growing industry trend, since consuming meats is very bad for the environment. Furthermore, humans are starting to become more conscious of the foods that they putting into their bodies. A lot of people would not eat their pet dog or cat, and now they are having the same reservations about eating a pig or cow.
The total plant based market in the US was $5B and has been growing in the double digit percentages in each of the last two years.
Having a market cap of $8B values Beyond Meat as pretty much having the entire plant based food market to themselves, which makes the valuation a little bit high. However, being the most recognized brand and being the largest player in this space will definitely help in the future.