$LOGI- Logitech Inc. designs, manufactures, and markets digital and cloud products internationally. The company offers mouses; keyboards, keyboard-and-mouse combinations; webcams; as well as other accessories for mobile devices. It also provides keyboards, mice, headsets, and simulation products, such as steering wheels and flight sticks for gamers; video conferencing products; portable speakers, microphones, in-ear headphones; controllers for smart home devices.
Logitech segments their earnings based off of geography. Logitech reports under 3 segments which include: America's (North, Central, and South), EMEA (Europe, Middle East, and Africa), and Asia Pacific (Asia, Australia, New Zealand, and surrounding islands/countries).
Logitech has noted in their previous SEC Filings that they are a relatively seasonal business, with their Q3 (October - December) typically being the highest performing quarter. This is due to the increase in consumer demand from the year-end holiday buying season. This will be important to note as they will be reporting these earnings on January 17th.
This sectioned is designed to give you (the reader) insight into the background of the highest (executive) managers/officers at Logitech. The following people are listed as the highest-ranking members of the Logitech Management Team.
Bracken Darell (President & Chief Executive Officer): Bracken Darrell (BA, MBA) joined the Logitech Management Team as President in April 2012 and became Chief Executive Officer in January 2013. Prior to joining Logitech, Mr. Darrell served as President of Whirlpool EMEA and Executive Vice President of Whirlpool Corporation, from January 2009 to March 2012. Previously, Mr. Darrell had been Senior Vice President, Operations of Whirlpool EMEA from May 2008 to January 2009. From 2002 to May 2008, Mr. Darrell was with the Procter & Gamble Company (P&G), as the President of its Braun GmbH subsidiary. Prior to rejoining P&G in 2002, Mr. Darrell served in various executive and managerial positions with General Electric Company from 1997 to 2002, with P&G from 1991 to 1997, and with PepsiCo Inc. from 1987 to 1989. Mr. Darrell holds a BA degree from Hendrix College and an MBA from Harvard University.
Nate Olmstead (Chief Financial Officer): Nate Olmstead (BA, MBA) joined the Logitech Management Team in April 2019 as VP of Business Finance and managed to move up to Chief Financial Officer as of July 2019. Prior to joining Logitech, Mr. Olmstead served at Hewlett-Packard Company and Hewlett-Packard Enterprise, most recently as the VP of Finance for Global Operations from June 2017 to March 2019. Mr. Olmstead holds a BA degree from Stanford University and an MBA from Harvard University.
Prakash Arunkundrum (Head of Global Operations & Sustainability): Prakash Arunkundrum (BTech, MSc) joined the Logitech Management Team as Head of Global Operations & Sustainability, a position he has held since May 2018. He joined Logitech in 2015 and held operations positions as VP of New Product Introductions & Strategic Initiatives from August 2015 to July 2016 and VP of Global Sourcing and New Product Introductions from July 2016 to May 2018. Prior to joining Logitech, Mr. Arunkundrum was a Principal at A.T. Kearney, a global management consulting firm, from July 2014 to August 2015. He also served as Director of Management Consulting at PricewaterhouseCoopers from September 2011 to July 2014. Prior to his management consulting roles, Mr. Arunkundrum held several management positions at i2 Technologies, from March 2007 to February 2010. Mr. Arunkundrum holds a BTech degree in Chemical Engineering from Central ElectroChemical Research Institute (CECRI) in Karaikudi, India and a Master of Science in Materials Engineering from University of Maryland at College Park.
Samantha Harnett (General Counsel): Samantha Harnett (BA, JD) joined the Logitech Management Team as their General Counsel in June 2020. Prior to joining Logitech, Ms. Harnett served in various legal and management roles at Eventbrite, most recently as Chief Legal and Operations Officer from October 2019 to June 2020. While at Eventbrite, she also served as Senior VP of General Counsel from May 2018 to October 2019 and VP of General Counsel from November 2015 to May 2018. From March 2005 to November 2015, Ms. Harnett served in various positions at ZipRealty, most recently as General Counsel and Senior VP of Business Development from October 2009 to November 2015. Ms. Harnett holds a BA from California State University, and a JD from Santa Clara University School of Law.
As you can see, all of Logitech's Executive Officers have ample experience in their respective fields, which makes me confident that Logitech's Management Team can lead this business into the future and make the right decisions on behalf of the company, their subsidiaries, and their shareholders.
In order to undergo the comparable analysis, we need to get an idea of their closest competitors. These competitors must operate in the same space, operate in similar geographies, be of similar market cap, and have valid financial ratios. Using this criterion, I came up with the following.
By comparing Logitech's financial ratios to that of their publicly listed competition (listed above in the “competitors” section) I found the following:
Based off of Logitech's Price to Earnings Ratio in comparison to their competitors, $LOGI stock should be valued at $73.07 /share, which would imply a share price decrease of 10%.
Logitech's P/B ratio (compared to their counterparts, (minus Seagate as their P/B was ridiculously high)) indicates that the LOGI stock should have a fair value of $53.87/share, which would imply a downside of 33%. This is a large downside risk and is due to the exclusion of Seagate
Logitech's EV/EBITDA ratio indicates that their fair value is $74.53/share, which would translate into a potential downside risk of 8%. All 3 comparable analyses are in agreeance that Logitech is undervalued, however the results vary heavily.
Due to the variability between comparable analyses, I decided to take average the 3 comparable results. By doing this I arrived at a final comparable valuation of $67.16, which implies a downside risk of 17%.
The comparable analyses tell quite a different story than the DCF model does. This is due to the fact that Logitech has experienced high growth over the past couple years, which make their ratios look relatively high on paper. However, by inputting the necessary data into my DCF model, it arrived at a fair valuation of $LOGI stock of $123/share, which implies an upside potential of 53%.
Dividend Discount Model:
My dividend discount model uses the current annual dividend amount in combination with Logitech's average annual dividend growth (over the past 2 years), and their WACC (as found in the DCF model). By using these metrics, I was able to find Logitech's fair value to be $113/share, which implies an upside of 40%.
In order to provide simplicity, I wanted to come to one final, all-encompassing valuation for the $LOGI stock. I did this through taking the average valuation of the Average Comparable, the DCF, and the Dividend Discount Model. By doing this I arrived at a price target for the $LOGI stock of $101.32 /share, which implies an upside of 25.4%.
My plan for an investment in the $LOGI stock would go as follows:
P.S: I wrote this whole analysis using the help of both my wireless Logitech Keyboard, and wireless Logitech Mouse. So, watch out for my impact on their Q3 2021 financial results in January (Only kidding… Hope you enjoyed this analysis).