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Original Post
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Aug 8, 2021
general Analysis
[3 min Read]
TLDR:
$TTCF entered $TGT (Target) at the end of Q1 and smashed earnings without the boost of Target sales. They had the best frozen food launch in Target's history and have a full quarter of Target sales.
TTCF has now entered Kroger and will continue to added to more Kroger locations.
NO short story here bitches, but it is shorted.
Super low IV, IV in the 50%'s unheard of in meme stocks They have an absolute Chad of a CEO who has worked in food business for over 35 years and his daughter is creative designer of the food products
I'm no Wolfy but this has all the ingredients of a perfect ground floor meme stock with disgustingly low IV
The Brand
Tattooed Chef is a plant-based food brand. They are available in stores like Target, Walmart, Costco, and Sam's Club. The company is entirely vertically integrated which gives them a massive edge of the competition. They have been building manufacturing infrastructure since 2010. This company has great growth potential and is rapidly expanding. You might be thinking to yourself right now I'm tired of this plant based shit I don't even care if the burger is still Moo'ing on the plate, but hang with me this industry is experiencing huge growth as the younger generations eat this stuff up.
Finances
For full year 2021, Tattooed Chef updated its guidance and expects:
Revenue in the range of $235 million to $242 million, an increase of 58 to 63% compared to 2020. This guidance excludes any revenue contribution from the Karsten facility which is currently not in operation. The Company expects to update guidance when production begins at that facility in the coming months. Gross margin in the range of 20% to 25% Adjusted EBITDA in the range of $2 million to $4 million TTCF has a current market cap of 1.89B Insiders own 38% of the company
Advertising and Social Media Presence
They've spent like 0 dollars on advertising. They developed a plan to hit 2 billion impressions in the form of 6 and 16 second videos in the first 8 months of 2021. This is the first time they're spending advertising dollars and they have already built up a loyal following. You can see on Twitter posts of pictures of local Target frozen shelves being out of TTCF stock. Search Twitter for $TTCF and you'll see them. Also the comments on TTCF's official twitter account have stuff like "yo get the product in my target please, it's always out of stock" and "when you gonna be in Europe please". They have a very popular product that is flying off the shelves. Before 2021, their only sales team was the CEO and his daughter. Now, they've hired marketing teams to get them into more retail stores, like an ex-Coca Cola national sales manager to boost marketing.
Expansion into Overseas Markets
Europe has a strong demand for their products, as plant-based proteins are growing in popularity. TTCF has 2 manufacturing plants, one in California and one in Italy. It's cheaper for them to ship ingredients from Italy to the US for their US operations. So they're looking to hire sales in Europe to get TTCF in stores there. They have already entered into Costco UK and are expanding over the continent
Short Interest and Low IV
TTCF has very low IV and SI of over 30%. It is currently one of the most shorted stocks on the market. This is a stock with solid fundamentals and rapid growth. In my opinion calls are not priced accordingly and you seeing this early could get in on the ground floor while IV is still laughably low. Volume on it is low as well and the float is on the smaller side. If you are able to get in while IV is low this thing could take off.
Positions: 6000 shares
Disclaimer:
I'm not a financial advisor. Make your own decisions.